We will grow your business together
I help companies turn paid media into revenue through data-driven performance marketing, funnel optimization, and growth systems built to scale.
Currently working as an independent digital and performance marketing consultant - available globally.
100k$+
In Adspend
1.5x+
ROAS
6+
Ad networks
My Mission: Help businesses in the most diverse fields grow
I am a performance marketing and strategy expert with 6+ years driving user acquisition, revenue growth, and go-to-market strategy for fintech, SaaS, and technology companies across various markets. Proven record managing $100,000+/month in paid media budgets, scaling products from 0 to 100+ daily goal events, and building multi-channel systems that generated $100,000+ in monthly revenue.
What I Do
Growth & Performance Marketing
Paid ads strategy across Meta, Google, TikTok, Telegram, X, and Yandex
Funnel building and conversion-rate optimization
User journey mapping and drop-off analysis
A/B and multivariate testing for creatives, landing pages, and offers
Budget allocation, spend pacing, and ROI/ROAS optimization
User Acquisition & Analytics
Multi-channel campaign planning and launch
Scaling paid traffic while protecting CAC and payback period
Mobile attribution setup and optimization (AppsFlyer, Adjust, GA4, Meta Pixel)
Cohort analysis, incrementality testing, and media mix modeling
Creative testing systems that speed up learnings and iteration
Strategy & Leadership
Go-to-market strategy for new markets and digital channel expansion
Market analysis, competitive intelligence, and USP / positioning
Agency and vendor management — up to 6 agencies coordinated at once
KPI reporting, forecasting, and performance narratives for stakeholders
Cross-functional alignment across Product, Design, and Media Buying
AI & Marketing Automation
Generative AI integrated into creative production and testing workflows
Marketing automation and conversational AI for acquisition and retention
Prompt engineering for campaign and content workflows
AI-assisted A/B testing to raise testing velocity
Automation that cut manual reporting overhead by 40% in past roles